Sunday, December 28, 2008

Who Is An Article Marketer?

By Rob Metras

In order to recognize who is an article marketer, we need to come up with a definition of an article marketer first. Based upon Wikipediaas definition, an Article Marketer is a business that advertises by writing brief articles that relate to their type of industry and distributing them. The articles also include a biography of the author and citations and ways to contact the author. Articles that are written well and distributed freely can make the author and their company more credible and create new business.

The answer to aWho Does Article Marketing?a is simply the intelligent business person. It should be clear to any person with some business savvy that their job is to make their name and their product recognized by as large a number of people as they can.

Letas look at yahoo.com as a perfect case of article marketing. You will find articles detailing various products or discussing various newsworthy items. The links take you to advertisements and a closer look shows that the articles are also ads. They are always trying to sell something.

Companies that sell time shares and rent vacation properties are also great examples of Article Marketers. On the web they advertise their properties by posting to a lot of article web sites, blogs and message boards which link back to their web site.

One of the newest rages in the past few years are bloggers. You can use the game World of Warcraft as an example. The video game has a huge fan base because it is basically an evolving virtual world. The game never ends and continues. The fans are very loyal and there are many fan sites out there to help with tips in the game.

The genius of this is that Blizzard who produces the game gets free advertisement, links to their sight and self promotion from dedicated fans who blog about the game. Think about, instead of spending money on marketing everything themselves, they have their dedicated fan base do it for free. This is an ultimate example of successful Article Marketing.

Who else does Article Marketing? Dell does Article Marketing. You cannot surf on the Internet these days without coming across an article or a text link to one of Dellas computer deals. Each of these articles is an example of great marketing.

Who is an Article Marketer? Once again the best answer to that question is smart business people. In this day and age, your business is nothing if your name is not well known. Get your name out there on a few well-written articles and just watch your sales grow. - 16039

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