Tuesday, November 25, 2008

Getting a Web Design that Gets Great Results

By Janet Taylor

A lot of web site owners are looking for a web design that is going to get them a lot of traffic. However, having a lot of traffic does not necessarily mean that you are going to get results and close the sale. Web design is a really complicated topic because there are so many different opinions and so many different companies that are willing to help you out, but are going to recommend doing totally different things to improve your site. Here are some things you should look for if you want to get your website designed so that it is going to get results, not just a lot of traffic.

The first thing to do is to write down the answer to the question "what results do you want?". For example, you may want more traffic, to get people to buy your product, to get your company's name out there or to make money through selling advertising on your site. Once you know what you want, you are going to be best able to design your website to achieve these goals.

Next, you are going to want to talk to a web designer. Only those who are sure that they know how best to design websites are going to want to do the web design themselves. A professional is going to be able to get a clean layout and edit the copy so that it gets picked up by the search engine bots and ranked higher in the results. Also, don't forget about search engine optimization at this point when designing your web site.

The third thing to do in getting a result oriented website is to keep it clean and simple. By keeping everything as simple and as orderly as possible, you are going to be able to change your website often. A website that changes often is going to look like it is active to the search engine bots, which means that it's not just going to look like an abandoned website and go down in the search rankings over time.

The last thing to do is to remember where you started. Eventually, you should start to see results and it is nice to see how much everything is working. Plus, if you notice that your changes aren't working you will be able to do something as soon as possible. If you do have to make more changes, just remember that soon your website will be great.

When making or fixing your website, you are going to want to design it for results, not just traffic. You could have a lot of people coming to your website, but if they only stay for a couple seconds, it's not going to do much good for your business. Getting the results that you want is going to boost your business and put it in a good position for expanding. - 16039

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