Voice overs are quickly becoming one of the most important elements of any marketing strategy and advertising campaign, and are a valuable way to persuade your target market consistently, and effectively. By adding a human element to your marketing messages, you can encourage people to pay attention, boost sales, and most importantly, create a positive brand connection with all customers.
Marketers looking to incorporate professional voice work into their campaigns should understand a few key terms and their definitions in order to communicate effectively with professionals in the voice over industry.
Audition Tapes: Prospective voice actors and actresses will submit their audition tapes as they apply for the job. In addition to allowing you to judge the abilities of each actor, these tapes also can be kept on hand to help you keep track of the numerous applicants you will be interviewing.
Demo Tapes: Demo tapes are also part of the interview and audition process, and can be recorded in your own studio, or completed by the voice over talent. These tapes will be a recording of the sample scripts you provide as part of the interview.
Recording Studio: This is where all recording of audition tapes, demo tapes, and other related material takes place. You can rent a recording studio for your project, or request your voice over talent to make their own tapes at their recording studio and submit them accordingly.
ISDN Voice Over: Recording studios used for professional voice over work should be equipped with ISDN technology. ISDN produces clearer, better-quality recordings than you could obtain from a run-of the mill studio.
Commercial Voice Overs: Intended to push a service or product, commercial voice over scripts take a direct sales approach. With the right actor or actress, a commercial voice over can make your campaign much more effective and memorable.
Narrative Voice Overs: These voice overs are not recorded for the express purpose of sales, but accompany some sort of video recording, complementing the story told by the on-screen action. You should not, however, discount their worth in marketing projects, as they can complement video advertisements exceedingly well.
Impressions: These are the types of voice overs that impersonate a famous person, celebrity, or imitate an historically famous personality. Impressions are a great way to make your message stand apart from the competition, and you can find many royalty-free scripts with this distinguishing feature in mind.
Performers' Unions: Unions such as the American Federation of Television and Radio Artists, and the Screen Artists Guild, in addition to advocating for the rights of their members and dealing with pay rate issues, provide voice actors and actresses valuable opportunities to grow and develop their skiills.
Actors: Voice over professionals are often individuals who were trained in drama and gravitated to the field of voice work because of their marketable skills and talents. A skilled voice actor or actress is a huge asset to any marketing project.
No matter what the project is that you are hiring for, you should take an organized approach towards searching for talent. Knowing the lexicon used to discuss voice acting affairs will help you fit in with professionals and find the right fit for your job. - 16039
Marketers looking to incorporate professional voice work into their campaigns should understand a few key terms and their definitions in order to communicate effectively with professionals in the voice over industry.
Audition Tapes: Prospective voice actors and actresses will submit their audition tapes as they apply for the job. In addition to allowing you to judge the abilities of each actor, these tapes also can be kept on hand to help you keep track of the numerous applicants you will be interviewing.
Demo Tapes: Demo tapes are also part of the interview and audition process, and can be recorded in your own studio, or completed by the voice over talent. These tapes will be a recording of the sample scripts you provide as part of the interview.
Recording Studio: This is where all recording of audition tapes, demo tapes, and other related material takes place. You can rent a recording studio for your project, or request your voice over talent to make their own tapes at their recording studio and submit them accordingly.
ISDN Voice Over: Recording studios used for professional voice over work should be equipped with ISDN technology. ISDN produces clearer, better-quality recordings than you could obtain from a run-of the mill studio.
Commercial Voice Overs: Intended to push a service or product, commercial voice over scripts take a direct sales approach. With the right actor or actress, a commercial voice over can make your campaign much more effective and memorable.
Narrative Voice Overs: These voice overs are not recorded for the express purpose of sales, but accompany some sort of video recording, complementing the story told by the on-screen action. You should not, however, discount their worth in marketing projects, as they can complement video advertisements exceedingly well.
Impressions: These are the types of voice overs that impersonate a famous person, celebrity, or imitate an historically famous personality. Impressions are a great way to make your message stand apart from the competition, and you can find many royalty-free scripts with this distinguishing feature in mind.
Performers' Unions: Unions such as the American Federation of Television and Radio Artists, and the Screen Artists Guild, in addition to advocating for the rights of their members and dealing with pay rate issues, provide voice actors and actresses valuable opportunities to grow and develop their skiills.
Actors: Voice over professionals are often individuals who were trained in drama and gravitated to the field of voice work because of their marketable skills and talents. A skilled voice actor or actress is a huge asset to any marketing project.
No matter what the project is that you are hiring for, you should take an organized approach towards searching for talent. Knowing the lexicon used to discuss voice acting affairs will help you fit in with professionals and find the right fit for your job. - 16039
About the Author:
Author Terry Daniel is a Professional Voice Over Actor from Minneapolis, Minnesota and Has Been Providing the Voice Talent for Hundreds of Projects and Advertisements Since 1991.
