Friday, December 12, 2008

Blog Carnivals = Blog Traffic + Expert Authority (Part 2)

By Jared Conley

In the previous article in this series, I discussed what blog carnivals are and why all new bloggers should be participating in them. In case you missed that post, let me recap quickly the benefits to participating in blog carnivals:

* They increase your authority

* You quickly get profitable, regular readers of your partner blogs

* You get a quick boost of traffic to blog articles

* You get a long term improvement in search engine rankings

What I'm going to review in this post is how you can derive the most benefit out of your carnival participation. Let's face it, carnivals take effort and time, so you should get the most good will and benefit from them as possible. Here's how you can do just that:

1) Submit your articles early. There will be a call for entries deadline, but it's likely that the host already has some idea on how the post will be structured before the deadline, so you want your article available during this early stage.

2) Make the host's job easier: Learn how to create blog post titles that are catchy, and brainstorm two or three strong, compelling headlines that can be used for the anchor text in links. Good headings are difficult to create, so create them yourself. You'll save the host the trouble and get more visitors from a more powerful heading.

3) Follow the entry guidelines.

4) Get organized: Organize the information you enter. Include your name, e-mail address, blog name, post title, article summary, several sample headings, permalink, and trackback URL. Place this information in an e-mail above the full article itself, unless otherwise directed.

5) Promote: Once submitted, be sure to advertise the carnival. What goes around comes around, and your aggregate efforts to drive traffic will payoff for everyone in the long run. That's the point of these carnivals: all participants are sharing subscribers, giving each the opportunity to attract the others' regular readers.

6) Make sure your blog can handle your visitors: Prepare your blog for any traffic spikes that might occur, and optimize the page that the carnival readers will be viewing. You'll want to target the ads or offers to your audience, provide a very visible subscribe link, and follow-up with at least one week's worth of powerful articles to capitalize on any repeat traffic you might have.

Blog carnivals are a excellent way to attract qualified, relevant, profitable, long-term readers. Use them intelligently and you'll reap the rewards. But you must be ready to put your best foot forward. Pick up a good blogs how to if you have any questions on how you can prepare your blog for this kind of traffic. - 16039

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