Flash memory storage media has become the most popular form of portable storage in the world today notably because of the ease of use and flexibility of USB devices and helped along by both the reliability of USB flash memory and of course the ever increasing amount of data that these devices can now hold, which is a plus point for many users.
Recently though the reliability of these devices has come under a lot of scrutiny as the failure rate of what is normally very reliable technology has escalated to previously unseen levels. Data recovery companies around the world are fielding increasing number s of enquiries and have geared their operations to cope. So what is the problem here?
USB memory sticks are dropping in price all the time as with any technology as it ages and gains mass market adoption, and year on year growth in shipment of these devices has a run rate of around 100% meaning by the end of this year unit sales are expected to be in the region of a staggering 300 million.
With the higher number of units in the market place it goes without saying that that the actual physical numbers of failures of portable storage devices will increase, double the units = double the failures. However along side the number of failing units of more concern is the increase in the ratio of failed units that is being seen.
So why is it that a storage media famed for its reliability fail in such high numbers? Well in about 98% of cases it is not the Flash memory that fails, in fact, following a failure it is not uncommon that the NAND memory chip within the USB device is found to be in perfect working order.
Consumer demand for cheaper goods and services invariably leads to driving manufacturing abroad and in this case to the far east where a lot of the premature failed devices seem to originate. The biggest culprits seem to be the generic unbranded memory sticks found cheap on auction sites. Notably though there is also a huge increase in the number of fake devices finding there way to the market.
These fake devices are intended to appeal to the greed emotion that is prevalent in all but a few consumers , but just because it is cheaper does not mean it is better. The manufacturing process may be cheaper in different world economies but the other factor that is immeasurable by the consumer is the quality of the components.Lower standard components are cheaper but just don't last the distance in a lot of cases.
Often These portable devices will hold a lot of your valuable data that if lost and not backed up could be lost forever. You get what you pay for as the saying goes so is it really worth the increased risk of data loss to save what is in reality a tiny sum compared to the cost of a branded device? - 16039
Recently though the reliability of these devices has come under a lot of scrutiny as the failure rate of what is normally very reliable technology has escalated to previously unseen levels. Data recovery companies around the world are fielding increasing number s of enquiries and have geared their operations to cope. So what is the problem here?
USB memory sticks are dropping in price all the time as with any technology as it ages and gains mass market adoption, and year on year growth in shipment of these devices has a run rate of around 100% meaning by the end of this year unit sales are expected to be in the region of a staggering 300 million.
With the higher number of units in the market place it goes without saying that that the actual physical numbers of failures of portable storage devices will increase, double the units = double the failures. However along side the number of failing units of more concern is the increase in the ratio of failed units that is being seen.
So why is it that a storage media famed for its reliability fail in such high numbers? Well in about 98% of cases it is not the Flash memory that fails, in fact, following a failure it is not uncommon that the NAND memory chip within the USB device is found to be in perfect working order.
Consumer demand for cheaper goods and services invariably leads to driving manufacturing abroad and in this case to the far east where a lot of the premature failed devices seem to originate. The biggest culprits seem to be the generic unbranded memory sticks found cheap on auction sites. Notably though there is also a huge increase in the number of fake devices finding there way to the market.
These fake devices are intended to appeal to the greed emotion that is prevalent in all but a few consumers , but just because it is cheaper does not mean it is better. The manufacturing process may be cheaper in different world economies but the other factor that is immeasurable by the consumer is the quality of the components.Lower standard components are cheaper but just don't last the distance in a lot of cases.
Often These portable devices will hold a lot of your valuable data that if lost and not backed up could be lost forever. You get what you pay for as the saying goes so is it really worth the increased risk of data loss to save what is in reality a tiny sum compared to the cost of a branded device? - 16039
About the Author:
About the author: Mike White is a technology journalist specialising in business IT services and support, Raid Data Recovery, Raid Recovery consumer electronics and design and technology trends.
