10. You Hired Your Nephew
So you heard that he has created a site or two, besides he knows how to use your audio system. Thinking of the money you could save, you decide to give him a chance. If you have fallen into this trap you've with little doubt found out what the popular adage means to "get what you paid for". Not only do you now have a website that is no benefit for you, but you have lost out on the benefits of well designed and marketed website could have done for you.
9. You Outsourced Your Work
Hiring outside of the country is often difficult and disappointing. If you caved into the idea of hiring a professional for less outside of the country you've probably found like many of my colleagues and myself included that the hassle and work you received isn't even worth it being done for free. Save yourself the stress, and hire a competent firm close to home.
8. You Purchased a Template and Did it Yourself.
How hard can building a website be? The honest answer, not very hard at all. HTML is one of the easiest things to learn. You can find tutorials or a class that can get you started in building a website within hours. Templates make it even easier. Just about anyone can create a website, but being able to build a website that brings success takes a lot of experience and a lot of talent. If you've decided to try it out as a hobby, go for it, I personally find very few things more enjoyable than crafting new designs and programming new systems. But if you want a website that gets results, turn it over to the professionals.
7. Your Website is Outdated
If you think your website does not look professional or looks cheap, what does that say to your website visitors? Don't ever to expect your visitors to respect your business image more than you do. And in the marketing world, we know that image is everything.
6. You Have an Intro Page
Even if you think your splash page looks "cool", your providing little to no benefit to your visitors. Our studies have shown that websites with Intro or Splash Pages lose a multiple of visitors than if they didn't have Splash Page.
5. Your Website contains little to know content.
Usually in this case you have a website because you were told you needed a website. Not only is this tactic looked down upon by your users, but search engines as well. Create something of value for your visitors, design a strategy to get them to build your revenue. A one page site says, "I only did this because I had to." If you only have one page, your site is a failure.
4. Your Site Catches No Interest
If you can't catch your customers eye on any of you product, services or content, your website has no chance. There are hundreds of tactics to catch your visitors interest. For example listing benefits for your potential customers, and not features. Using catchy one liners to compel your visitors to learn more. Or giving your audience real life application. Just know that if you can't keep your audiences' attention, you lost them in a flash.
3. You Only Hired a Web Designer/Developer.
If you forgot to appropriate sufficient funds to get visitors to your website, your website does no good for you. Not only do you need a website to succeed, but you need visitors as well, and just by building a website will not bring anyone to it. Without traffic, you will fail.
2. Your Website is Too Generic
This is why web templates can be a very dumb move. If your web design and content are generic and bland, you aren't portraying a well conceived and implemented brand image. Branding is about determining your companies persona. A well branded website builds trust with your visitors and shows competitive advantage. In short, differentiate yourself from your competitors or fail.
1. You Site is Not Based On Achieving Your Website Objectives.
This is the most common issue websites have today, not converting visitors into customers/clients. Either your website doesn't have a plan on converting visitors into customers, isn't focused on it or isn't effective enough. In any way that you look at it, if you can't succeed at this, your website will fail. - 16039
So you heard that he has created a site or two, besides he knows how to use your audio system. Thinking of the money you could save, you decide to give him a chance. If you have fallen into this trap you've with little doubt found out what the popular adage means to "get what you paid for". Not only do you now have a website that is no benefit for you, but you have lost out on the benefits of well designed and marketed website could have done for you.
9. You Outsourced Your Work
Hiring outside of the country is often difficult and disappointing. If you caved into the idea of hiring a professional for less outside of the country you've probably found like many of my colleagues and myself included that the hassle and work you received isn't even worth it being done for free. Save yourself the stress, and hire a competent firm close to home.
8. You Purchased a Template and Did it Yourself.
How hard can building a website be? The honest answer, not very hard at all. HTML is one of the easiest things to learn. You can find tutorials or a class that can get you started in building a website within hours. Templates make it even easier. Just about anyone can create a website, but being able to build a website that brings success takes a lot of experience and a lot of talent. If you've decided to try it out as a hobby, go for it, I personally find very few things more enjoyable than crafting new designs and programming new systems. But if you want a website that gets results, turn it over to the professionals.
7. Your Website is Outdated
If you think your website does not look professional or looks cheap, what does that say to your website visitors? Don't ever to expect your visitors to respect your business image more than you do. And in the marketing world, we know that image is everything.
6. You Have an Intro Page
Even if you think your splash page looks "cool", your providing little to no benefit to your visitors. Our studies have shown that websites with Intro or Splash Pages lose a multiple of visitors than if they didn't have Splash Page.
5. Your Website contains little to know content.
Usually in this case you have a website because you were told you needed a website. Not only is this tactic looked down upon by your users, but search engines as well. Create something of value for your visitors, design a strategy to get them to build your revenue. A one page site says, "I only did this because I had to." If you only have one page, your site is a failure.
4. Your Site Catches No Interest
If you can't catch your customers eye on any of you product, services or content, your website has no chance. There are hundreds of tactics to catch your visitors interest. For example listing benefits for your potential customers, and not features. Using catchy one liners to compel your visitors to learn more. Or giving your audience real life application. Just know that if you can't keep your audiences' attention, you lost them in a flash.
3. You Only Hired a Web Designer/Developer.
If you forgot to appropriate sufficient funds to get visitors to your website, your website does no good for you. Not only do you need a website to succeed, but you need visitors as well, and just by building a website will not bring anyone to it. Without traffic, you will fail.
2. Your Website is Too Generic
This is why web templates can be a very dumb move. If your web design and content are generic and bland, you aren't portraying a well conceived and implemented brand image. Branding is about determining your companies persona. A well branded website builds trust with your visitors and shows competitive advantage. In short, differentiate yourself from your competitors or fail.
1. You Site is Not Based On Achieving Your Website Objectives.
This is the most common issue websites have today, not converting visitors into customers/clients. Either your website doesn't have a plan on converting visitors into customers, isn't focused on it or isn't effective enough. In any way that you look at it, if you can't succeed at this, your website will fail. - 16039
About the Author:
Writer, Speaker and Expert Website Designer and Marketer, Matthew Henage, is a leading expert in creating successful websites. Henage is the CEO of Utah web design company, Superior Design Inc., a leading website design firm in Utah.
