One other way of getting traffic you cannot miss is using Google to advertise your business. We are going to share tips on advertising on Google using Pay Per Click (PPC). We use Google to conduct our PPC campaign because it is the largest search engine.
PPC is a form of advertising within Google search engine and other websites that subscribe to Google advertisements. Your advert will appear on the side of natural search results on Google search engine, and it will appear in relevant websites when a user search for a particular keyword.
The cost of doing PPC is determined by you. You can set a limit to the amount you want to spend on advertising per day, e.g. $30/day.
Say the amount you pay for per click is $0.10, and the daily limit is $30 the maximum clicks you can get in a day is 300clicks. Assuming your conversion rate is 3%, everyday you will make 9 sale. And if the commission you get per sale is $30, every day you will earn $270 from one website.
Well, this is of course a very optimistic projection.
To fare better at advertising on Google via PPC, you need to know a few points;
Choose your Keywords carefully
Keywords affect how Google index your advertisement. If you are using PPC consider the choice of your keywords and your other search method. You can choose to diversify your keywords of to focus and dominate a few particular keywords.
There are some free tools you can use to determine what keyword to use. Google Keywords and Google Trends are 2 very good tools to determine which keyword is a better choice.
Writing a Good PPC Advertisement
- Headline
Make your ad irresistible to users. Make them want to click your ad. Use a headline to capture their interest. You should conduct a test with different headlines to see which one works better.
- Make an Offer
Keep the text of your advertisement focused to the purpose. If you are selling products, it will be good if you add details like the price, the more details the better. Use words like "you", "your" instead of "we". Add call to action words that gives people reason to click, "earn", "enjoy", "relax", etc.
Devising Your PPC Campaign
Plan how you are going to execute your PPC campaign, think the desired outcome you wish to have. Set a time frame to achieve the desired outcome you want. Have a backup plan if the PPC doesn't work for you.
Ask questions like; Are you interested to introduce your site or sell products? How is the online PPC going to fit into your other advertising efforts; offline
Keep in mind the returns from your PPC, keep track of your cost and returns. Analyze the effectiveness of your advertisements.
Bid Within Your Budget
It is important to manage your advertising cost when you do PPC. if you don't manage your costs and conversion, you may end up paying for than what you earn. Analyze your results to increase your advertisement's effectiveness.
Step 1: The top position may not be the best
In PPC, the best spot is actually in the second to forth position. So you can save money trying to be at the top. Serious buyers are more likely to second to forth position
Step 2: Monitor Your Statistics
You must know your crowd, understand their behavior so that you can use your time and efforts more effectively rather than blindly.
Step 3: Be ruthless
For keywords that are not converting traffic or sales to you, do not hesitate to drop them. Use www.google.com/keywords to check the average searches. Or you can use www.google.com/trends to compare keywords. Since the number of words you can put into your PPC advertisement is very limited, you need to find the most effective keywords to use.
Step 4: Do your maths
As mentioned in the previous points, it it very important to manage your costs and results, try not to spend more than 10% of your profits in advertising, you can initially spend more to reach out to the masses, but try to return the advertising expenditure to less than 10%.
Monitor Your PPC Campaign
You must review and monitor your PPC campaign to alter and manage your website and advertisement to achieve better results. Look at the statistics and reports on your ad.
Review your campaigns regularly to increase your effectiveness of your campaigns while keeping costs to the minimum - 16039
PPC is a form of advertising within Google search engine and other websites that subscribe to Google advertisements. Your advert will appear on the side of natural search results on Google search engine, and it will appear in relevant websites when a user search for a particular keyword.
The cost of doing PPC is determined by you. You can set a limit to the amount you want to spend on advertising per day, e.g. $30/day.
Say the amount you pay for per click is $0.10, and the daily limit is $30 the maximum clicks you can get in a day is 300clicks. Assuming your conversion rate is 3%, everyday you will make 9 sale. And if the commission you get per sale is $30, every day you will earn $270 from one website.
Well, this is of course a very optimistic projection.
To fare better at advertising on Google via PPC, you need to know a few points;
Choose your Keywords carefully
Keywords affect how Google index your advertisement. If you are using PPC consider the choice of your keywords and your other search method. You can choose to diversify your keywords of to focus and dominate a few particular keywords.
There are some free tools you can use to determine what keyword to use. Google Keywords and Google Trends are 2 very good tools to determine which keyword is a better choice.
Writing a Good PPC Advertisement
- Headline
Make your ad irresistible to users. Make them want to click your ad. Use a headline to capture their interest. You should conduct a test with different headlines to see which one works better.
- Make an Offer
Keep the text of your advertisement focused to the purpose. If you are selling products, it will be good if you add details like the price, the more details the better. Use words like "you", "your" instead of "we". Add call to action words that gives people reason to click, "earn", "enjoy", "relax", etc.
Devising Your PPC Campaign
Plan how you are going to execute your PPC campaign, think the desired outcome you wish to have. Set a time frame to achieve the desired outcome you want. Have a backup plan if the PPC doesn't work for you.
Ask questions like; Are you interested to introduce your site or sell products? How is the online PPC going to fit into your other advertising efforts; offline
Keep in mind the returns from your PPC, keep track of your cost and returns. Analyze the effectiveness of your advertisements.
Bid Within Your Budget
It is important to manage your advertising cost when you do PPC. if you don't manage your costs and conversion, you may end up paying for than what you earn. Analyze your results to increase your advertisement's effectiveness.
Step 1: The top position may not be the best
In PPC, the best spot is actually in the second to forth position. So you can save money trying to be at the top. Serious buyers are more likely to second to forth position
Step 2: Monitor Your Statistics
You must know your crowd, understand their behavior so that you can use your time and efforts more effectively rather than blindly.
Step 3: Be ruthless
For keywords that are not converting traffic or sales to you, do not hesitate to drop them. Use www.google.com/keywords to check the average searches. Or you can use www.google.com/trends to compare keywords. Since the number of words you can put into your PPC advertisement is very limited, you need to find the most effective keywords to use.
Step 4: Do your maths
As mentioned in the previous points, it it very important to manage your costs and results, try not to spend more than 10% of your profits in advertising, you can initially spend more to reach out to the masses, but try to return the advertising expenditure to less than 10%.
Monitor Your PPC Campaign
You must review and monitor your PPC campaign to alter and manage your website and advertisement to achieve better results. Look at the statistics and reports on your ad.
Review your campaigns regularly to increase your effectiveness of your campaigns while keeping costs to the minimum - 16039
About the Author:
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