When you're starting an online business, the last thing you want to do is pay out money to create professional cover graphics. Many people are tempted to just run out and download free cover software or ebook cover templates in an attempt to build their businesses easily.
While this may well appear to be an ideal solution, when it comes to running an online business, free goods most often come high price tag. When you're just starting out, establishing trust and credibility amongst visitors to your site is essential and having your cover designed professionally will almost certainly help you achieve these goals.
Reasons for Building a Subscriber List In the world of internet marketing, a subscriber list is the very foundation of your business, a fact which many newcomers fail to realize.
Of course we all want our visitors to make a purchase on their first visit but that doesn't always happen, which is why you need to encourage them to give you their email addresses. The best way to do this is to have a subscription box so they can opt-in to be included on your mailing list.
How to Build Your Subscriber List If you're under the impression that you simply need a subscription box on your site, you'll be sorely disappointed.
With so much spam circulating on the internet, most people are reluctant to hand out their email addresses. If you want them to give their email addresses to you, then you'd better make sure you can offer something in return which they find beneficial.
In order to offer your visitors the impression of professionalism and instill a sense of trust in what you have to offer them, paying for some great cover graphics for promotional items or giveaway enticements can be an excellent investment into your business's success.
Enticing Visitors to Subscribe A simple opt-in box isn't going to be enough to entice most people to enter their email address into it. Sure, you'll get a few subscribers, but perhaps you could consider offering a free report or a free ebook to all new subscribers.
Of course, even though you're offering them a free eBook, if it's presented in a sloppy manner, not many visitors will be interested, hence the importance of a compelling cover with attractive graphics. This way you'll be assuring them that goods they receive from you in future, will be quality products.
Interestingly enough, increases in subscription rates of up to 60% or more, have often been reported when a professionally designed cover has been attached to a promotional item. The primary reason for this, visitors tend to perceive such items as being higher in value.
Using Promotional Products to Boost Profits Surfers visit websites in search of information and with the desire to learn something. This could relate to a service they're considering, of it could simply relate to a subject which interests them but you can be rest assured, if they don't find what they're looking for, they'll be gone in a flash.
Alternatively, if people arrive at your website looking for information and are immediately bombarded with a sales pitch, they're also just as likely to leave.
This is exactly why experienced marketers choose to offer their visitors a free gift instead of a sales page. What's more, they always ensure the promotional item enjoys a place on center stage so visitors simply cannot miss it. Not only are these marketers catering to the needs of a visitor by supplying them with information, but they are also encouraging trust, by not attempting to force the visitor into buying anything.
This means once you send out your newsletter or ezine, your subscribers already have that same level of trust instilled in them, so they're more likely to trust any product you decide to promote in your newsletter.
While an eBook may not necessary be the greatest gift in the world, if it's got exceptionally attractive cover graphics, it can go a long way towards increasing your sales and profits. - 16039
While this may well appear to be an ideal solution, when it comes to running an online business, free goods most often come high price tag. When you're just starting out, establishing trust and credibility amongst visitors to your site is essential and having your cover designed professionally will almost certainly help you achieve these goals.
Reasons for Building a Subscriber List In the world of internet marketing, a subscriber list is the very foundation of your business, a fact which many newcomers fail to realize.
Of course we all want our visitors to make a purchase on their first visit but that doesn't always happen, which is why you need to encourage them to give you their email addresses. The best way to do this is to have a subscription box so they can opt-in to be included on your mailing list.
How to Build Your Subscriber List If you're under the impression that you simply need a subscription box on your site, you'll be sorely disappointed.
With so much spam circulating on the internet, most people are reluctant to hand out their email addresses. If you want them to give their email addresses to you, then you'd better make sure you can offer something in return which they find beneficial.
In order to offer your visitors the impression of professionalism and instill a sense of trust in what you have to offer them, paying for some great cover graphics for promotional items or giveaway enticements can be an excellent investment into your business's success.
Enticing Visitors to Subscribe A simple opt-in box isn't going to be enough to entice most people to enter their email address into it. Sure, you'll get a few subscribers, but perhaps you could consider offering a free report or a free ebook to all new subscribers.
Of course, even though you're offering them a free eBook, if it's presented in a sloppy manner, not many visitors will be interested, hence the importance of a compelling cover with attractive graphics. This way you'll be assuring them that goods they receive from you in future, will be quality products.
Interestingly enough, increases in subscription rates of up to 60% or more, have often been reported when a professionally designed cover has been attached to a promotional item. The primary reason for this, visitors tend to perceive such items as being higher in value.
Using Promotional Products to Boost Profits Surfers visit websites in search of information and with the desire to learn something. This could relate to a service they're considering, of it could simply relate to a subject which interests them but you can be rest assured, if they don't find what they're looking for, they'll be gone in a flash.
Alternatively, if people arrive at your website looking for information and are immediately bombarded with a sales pitch, they're also just as likely to leave.
This is exactly why experienced marketers choose to offer their visitors a free gift instead of a sales page. What's more, they always ensure the promotional item enjoys a place on center stage so visitors simply cannot miss it. Not only are these marketers catering to the needs of a visitor by supplying them with information, but they are also encouraging trust, by not attempting to force the visitor into buying anything.
This means once you send out your newsletter or ezine, your subscribers already have that same level of trust instilled in them, so they're more likely to trust any product you decide to promote in your newsletter.
While an eBook may not necessary be the greatest gift in the world, if it's got exceptionally attractive cover graphics, it can go a long way towards increasing your sales and profits. - 16039
About the Author:
Kieren P. Moran has done his own cover design work and has helped friends with their cover graphics for a long time now. He's the main cover graphic designer for his website where he makes fully guaranteed cover graphics for visitors regularly.
