Monday, March 2, 2009

Website Promotion: Article Marketing is Your Best Bet

By Daniel Z. Kane

I spend a minimum of four hours a day promoting websites. Most days it is closer to double that.

I have, literally, tried almost every known website promotion technique. Article marketing is my favorite because it is by far the most effective. But, only if it is done properly.

If you pay attention to the following suggestions, you can expect to be successful.

1. The title of your article is extremely important. The better the title, the more often the article will be reprinted and read.

2. Write conversationally, but not too informally. This is especially important if your topic is serious in nature (health, investing, etc.) or if you hope to me viewed as an expert.

3. Be concise. Avoid going off on tangents.

4. Approximately 75% of your articles should be written on topics related to your website. The other 25% should be written on a wide variety of other topics, so your articles will wind up on the widest possible variety (and number) of websites.

5. Craft your author's box copy carefully. Be certain that your website links are embedded in your best keywords. Most of my sites are on higher education, so my links are embedded in terms like "online degrees", "online colleges", "scholarships" and other terms for which I would like my sites to rank well.

6. Never submit a first draft. Do at least one second draft, even if you only find a few phrases you can improve. Then, proofread very carefully.

Almost nothing can impact your search engine rankings as quickly as article marketing. Do it properly and you'll see great results. - 16039

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