If you are smart you are using Employee Referral Programs to help find job candidates in a difficult market. You have to keep hiring to find talented people and moving ahead of your competition for when the market turns around.
What makes employee referrals so powerful is that it is that word of mouth marketing that can make a huge difference for companies just as it does for any product that is being marketed. People trust people, more than they trust big corporations.
A challenging market requires you to be smart with your budgeting and employee referral programs allow for you to find candidates without the cost of head hunters or external recruiting tools. Those other avenues like online advertising are necessary, but you need to use your ERP.
Also they can reach so much farther as a corporation than as a department that gets labeled as annoying. Let's be honest, a person would like to hear from a peer in the department that they would be working with, than a recruiter that has a potential bias just to get you hired.
You need to use your time wisely with ERP and make sure that your employees are using their time effectively. If you overuse them then you are going to take away from their work. Also it could cause frustration and backfire on your employees and candidates.
One of the important steps is using some form of web 2.0 or interactive online marketing IM Chat or RSS feeds to get your candidates involved with your employees. If you put a face to it then people will feel more comfortable and get an idea of what their job would be like.
It is smart to use niche sites or microsites for your individual employees that allow for them to reach out to other candidates. They need to be optimized with some level of SEM and you have to use some solid form of branding to appeal to candidates.
I suggest that you use EnticeLabs and their product TalentSeekr because they are able to brand your job positions well and market well across the web. This can make a huge difference in leveraging your ERP campaign. - 16039
What makes employee referrals so powerful is that it is that word of mouth marketing that can make a huge difference for companies just as it does for any product that is being marketed. People trust people, more than they trust big corporations.
A challenging market requires you to be smart with your budgeting and employee referral programs allow for you to find candidates without the cost of head hunters or external recruiting tools. Those other avenues like online advertising are necessary, but you need to use your ERP.
Also they can reach so much farther as a corporation than as a department that gets labeled as annoying. Let's be honest, a person would like to hear from a peer in the department that they would be working with, than a recruiter that has a potential bias just to get you hired.
You need to use your time wisely with ERP and make sure that your employees are using their time effectively. If you overuse them then you are going to take away from their work. Also it could cause frustration and backfire on your employees and candidates.
One of the important steps is using some form of web 2.0 or interactive online marketing IM Chat or RSS feeds to get your candidates involved with your employees. If you put a face to it then people will feel more comfortable and get an idea of what their job would be like.
It is smart to use niche sites or microsites for your individual employees that allow for them to reach out to other candidates. They need to be optimized with some level of SEM and you have to use some solid form of branding to appeal to candidates.
I suggest that you use EnticeLabs and their product TalentSeekr because they are able to brand your job positions well and market well across the web. This can make a huge difference in leveraging your ERP campaign. - 16039
About the Author:
Cade Krueger consults with recruiters as the Director of Sales for Entice Labs and helps recruiters with job recruiting for ideal hires. He also endorses a solution, called TalentSeekr, for recruitment advertising that reaches five times the audience at a fraction of the cost of job boards. This helps to save recruiters time and money.
