Saturday, February 28, 2009

Custom presentation folders; get the most for your money

By Chris Higgins

Custom presentation folders present a professional image and promote your business. To make sure you get the most for your money when ordering custom presentation folders, keep these five tips in mind.

Get the right size. A standard size presentation folder is 9 x 12 but if you're investing in a custom folder you can get any size you want. For many applications a legal size folder makes sense and in other cases a mini folder is the way to go. There are many standard size variations available at no extra cost for example you can choose from a 9" or 9 1/2 wide presentation folder in either regular size or legal size and that 1/2 inch may make a big difference depending on how your customers will use the folder.

Get the right number of pockets. Do you need two pockets or is a single pocket enough, for that matter maybe you need three pockets in which case a tri-fold presentation folder may be the way to go. Think about what you plan to put in the folder and how the customer may use it, if a single pocket is enough then the cost should be less, a single pocket means less material and less material means less cost.

What goes inside the presentation folder and how will it be used, its important to make sure all the material you'll include will fit properly and make you look organized and professional. There are options such as expanding spines, box pockets, and expanding pockets that can help accommodate the additional material you may want to include. Don't design a professional looking folder that ends up pushed out of shape because the internal material doesn't quite fit.

Pick a paper that matches the image you're trying to create. There are infinite paper choices, not only in color and texture but also thickness. If your custom presentation folder is an extension of some existing marketing material then the easy choice is to use a matching paper stock. if your trying to create something new or go in a different direction then the number of paper choices is almost infinite.

The primary function of a custom presentation folder is to package information about your company while increasing brand awareness. If you create a presentation folder that looks different or doesn't match the overall theme of all your other material then what have you gained. a custom presentation folder is an important part of your marketing and image make sure that when a customer sees your folder they immediately think of your company.

A presentation folder is a marketing piece you'll proudly give to customers and prospects use these 5 tips to ensure it provides the highest impact and return on investment. - 16039

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