When you're starting an online business, the last thing you want to do is pay out money to create professional cover graphics. Many people are tempted to just run out and download free cover software or ebook cover templates in an attempt to build their businesses easily.
While this may well appear to be an ideal solution, when it comes to running an online business, free goods most often come high price tag. When you're just starting out, establishing trust and credibility amongst visitors to your site is essential and having your cover designed professionally will almost certainly help you achieve these goals.
The Purpose of a Subscriber List A common mistake between those who are new to internet marketing is that they tend to underestimate the importance of a subscriber list.
Marketers are continuously striving to attract new visitors to their sites because each new visitor is a potential customer. Of course, not all of them will make an immediate purchase so ideally, you need their email addresses, which you can get by means of a subscription box where they can opt-in to receive your newsletters, etc.
Building a Subscriber List All you need to do is put an opt-in subscription box on your website and they'll join up automatically, right?
Internet users have become much more savvy about giving out their email addresses to just any website. Your visitors want to know they'll be subscribing to a site that is going to offer quality information.
In order to offer your visitors the impression of professionalism and instill a sense of trust in what you have to offer them, paying for some great cover graphics for promotional items or giveaway enticements can be an excellent investment into your business's success.
Enticing Visitors to Subscribe A simple opt-in box isn't going to be enough to entice most people to enter their email address into it. Sure, you'll get a few subscribers, but perhaps you could consider offering a free report or a free ebook to all new subscribers.
Apart from the fact that visitors will undeniably be more interested in an Ebook which has attractive cover graphics, it also goes a long way in establishing a professional image. As a result, your subscribers will feel more inclined to buy other products from you, having witnessed your service first hand.
Interestingly enough, increases in subscription rates of up to 60% or more, have often been reported when a professionally designed cover has been attached to a promotional item. The primary reason for this, visitors tend to perceive such items as being higher in value.
Increasing Profits Though Promotional Items Essentially, the only reason anyone visits a website is to learn something from it. While some may be searching for information regarding a certain product, others may be looking for a specific service, but irrespective of why they're there, if they don't find what they're looking for, they leave.
Alternatively, if people arrive at your website looking for information and are immediately bombarded with a sales pitch, they're also just as likely to leave.
This is exactly why experienced marketers choose to offer their visitors a free gift instead of a sales page. What's more, they always ensure the promotional item enjoys a place on center stage so visitors simply cannot miss it. Not only are these marketers catering to the needs of a visitor by supplying them with information, but they are also encouraging trust, by not attempting to force the visitor into buying anything.
This means once you send out your newsletter or ezine, your subscribers already have that same level of trust instilled in them, so they're more likely to trust any product you decide to promote in your newsletter.
It's undeniable, a free gift as simple as an eBook with compelling cover graphics, can drive your profits up far more that you would've thought possible. - 16039
While this may well appear to be an ideal solution, when it comes to running an online business, free goods most often come high price tag. When you're just starting out, establishing trust and credibility amongst visitors to your site is essential and having your cover designed professionally will almost certainly help you achieve these goals.
The Purpose of a Subscriber List A common mistake between those who are new to internet marketing is that they tend to underestimate the importance of a subscriber list.
Marketers are continuously striving to attract new visitors to their sites because each new visitor is a potential customer. Of course, not all of them will make an immediate purchase so ideally, you need their email addresses, which you can get by means of a subscription box where they can opt-in to receive your newsletters, etc.
Building a Subscriber List All you need to do is put an opt-in subscription box on your website and they'll join up automatically, right?
Internet users have become much more savvy about giving out their email addresses to just any website. Your visitors want to know they'll be subscribing to a site that is going to offer quality information.
In order to offer your visitors the impression of professionalism and instill a sense of trust in what you have to offer them, paying for some great cover graphics for promotional items or giveaway enticements can be an excellent investment into your business's success.
Enticing Visitors to Subscribe A simple opt-in box isn't going to be enough to entice most people to enter their email address into it. Sure, you'll get a few subscribers, but perhaps you could consider offering a free report or a free ebook to all new subscribers.
Apart from the fact that visitors will undeniably be more interested in an Ebook which has attractive cover graphics, it also goes a long way in establishing a professional image. As a result, your subscribers will feel more inclined to buy other products from you, having witnessed your service first hand.
Interestingly enough, increases in subscription rates of up to 60% or more, have often been reported when a professionally designed cover has been attached to a promotional item. The primary reason for this, visitors tend to perceive such items as being higher in value.
Increasing Profits Though Promotional Items Essentially, the only reason anyone visits a website is to learn something from it. While some may be searching for information regarding a certain product, others may be looking for a specific service, but irrespective of why they're there, if they don't find what they're looking for, they leave.
Alternatively, if people arrive at your website looking for information and are immediately bombarded with a sales pitch, they're also just as likely to leave.
This is exactly why experienced marketers choose to offer their visitors a free gift instead of a sales page. What's more, they always ensure the promotional item enjoys a place on center stage so visitors simply cannot miss it. Not only are these marketers catering to the needs of a visitor by supplying them with information, but they are also encouraging trust, by not attempting to force the visitor into buying anything.
This means once you send out your newsletter or ezine, your subscribers already have that same level of trust instilled in them, so they're more likely to trust any product you decide to promote in your newsletter.
It's undeniable, a free gift as simple as an eBook with compelling cover graphics, can drive your profits up far more that you would've thought possible. - 16039
About the Author:
Kieren P. Moran has been doing his own cover design work and has helped many others with their cover design tasks for a long time now. He is the lead cover graphic designer for his website where he makes fully guaranteed cover design tasks for visitors regularly.
